Product Design :

Day 1: 23rd Jan The product design and front-end guys started working together. We combined our daily meetings with our respective PMs into one session. 8 pm call: The team used the card sorting method to group pages in order of hierarchy (Sub-pages and Super pages). This was achieved on a live Google meet call while everyone chipped in to arrange the pages in their respective groups and orders

Day 2: 24th Jan The product designers shared their respective tasks to design designated screens and then the front-end team (Clement, Mubarak and Jide) were paired with different product designers so as to ensure faster processes and output 8 pm call: Product Design + Front End meeting Separate Figma team project created for Front End team, so they can take our designs and implement code for it A lot of lofi sketches made for the remaining screens for our UI.

Day 3: 25th Jan Work on lo-fi (whimsical) continued on remaining UI 12-noon call with the deputy team lead about streamlining the most important pages needed for our UI. Some features were removed and added to our initial brainstorming session on Monday (The Card Sorting Exercise done by product designers and frontend) From the above session the team was split into two halves.

 Buyers Flow  Sellers Flow

So the product design team has a clear path to this week’s deliverables. We are targeting the most vital pages and prioritizing the buyer's flow (readers) and the seller's flow (authors)

All the designers started work on their new reassignments. Whatsapp group created for buyers team and another for sellers team New screens completed and sent to the Front end teams Figma file for implementation.

Day 4: 26th Jan Product Design; to be specific volunteered to carry the weight of the graphic designers and update our brand identity. Another product designer, Emma; also chipped in to help the graphic designers with the new logo design and together finally created a stronger visual narrative for our brand During this process, Tobi updated our primary brand color from “Slate Blue” to a darker tone which was resonated across our website screens and the social media pages promptly

Day 5: 27th Jan Everyone working on completing their screens to hand off to the engineering team Buyers Meeting: 8 pm – 8:30 pm (Product designers + Front End) Sellers Meeting: 8:30 pm – 9 pm (Product designers + Front End)

Digital Marketing

Marketing Plan 

Market research

I. Created a Google survey form and share it across all social media platforms including WhatsApp. Or on Instagram conduct a survey via your story, also on WhatsApp.

II. Talk about our brand story, using an infographic picture / creating a reel on IG with the video saying 5 things you probably don’t know about Eliteshelf (In process). Then of course we posted this across all social media platforms.

III. Create a blog for Eliteshelf (We would make use of SEO marketing here) I think a blog is the lifeblood of anything that has to do with books. The blog would be a community sort of blog discussing different ebooks on our online store. Like a sort of book club and of course, our eliteshelfers would have a comment section where they would air their views. We could get content from the authors too, by extracting excerpts from their book and posting it on the blog or on our social media platforms and email list thereby enticing our audience to come on our e-book platform to patronize us.

IV. There should be a review section on the website, so that each time a customer uses the website, there will be an icon that pops up for them to give us feedback on their experience shopping with us or selling their books on our platform, like an automatic pointer that pops up. We could get our customer reviews from there.

V. The email sent to the email list should contain short funny stories that will inform and entertain our subscribers at the same time, that way they look forward to it.

VI. Let’s not forget to make use of tracking tools like google analytics to measure our growth.

VII. On our social media platforms we make use of content curation from other pages giving the original creator credit. VIII. Quick question, is it the Nigerian audience we’re targeting or anybody, irrespective of nationality? Once in a while, we can talk about some social issues that the authors of the books on our platform talks about, referencing their books. Creating a thread on Twitter with it. And a story like Q&A on Eliteshelf’s IG story and Facebook story and maybe WhatsApp.

We need to establish an online presence by creating engaging content and also engaging in our competitors' content, this will also drive traffic to our social media platforms. As individuals, we should also use our different platforms to give publicity to the brand.

Our posts should always create an avenue to lead our target audience to our website which will include irresistible offers.

On our website, our target audience will most likely accept cookies or file a short form which will help us build the email list. When it comes to newsletters we should be able to segment our subscribers this will determine the type of email we will be sending out to the different segments.

The website analytics and social media engagements will help us know where to make adjustments to our campaigns and all-around marketing strategies. From engagements and one on one conversations, we give publicity on our products to our target audience and people who seem interested making them explore our sites and sign up for our email list. Make promo offers when we swing into action fully. Monitor the type of books they might pick interest in by monitoring how long they spend on a particular book page and then we shape our emails into convincing them on getting that particular one and also providing alternatives.

As our prospective customers seamlessly move between channels today, an end-to-end marketing strategy is the only way to ensure you can successfully reach, engage, and convert them. It’s no longer enough to work simply with a creative agency or an inbound media agency on narrowly focused marketing campaigns. A successful online strategy must unite all the moving parts of digital advertising – from media, search, and social to email, websites, and marketing automation. Only through an end-to-end marketing approach can you integrate all the channels, technologies, and components of online marketing to guide your target audience into your sales funnel and into a lasting brand embrace.

Overdrive, a leading digital marketing and interactive agency provide end-to-end marketing expertise and services that can complement your resident capabilities to execute successful campaigns and maximize digital marketing ROI.