For Visuals sub team
PRODUCT DESIGN
Day 1: 30th Jan
We discussed on setting up a session for other designers to explain some UI concepts that were missing in their processes.
Time Frame: Mon - Wed
1. About Us Page
2. Rework “checkout” & “ratings & review: buyers” pages from week 3
3. Services Page
4. Logout screens
Buyers Screen: Recently viewed and payment methods
- Support Page
6. Rework “ratings & review: sellers” from week 3
7. Blog Page
8. Subscriptions and Recommendations
- Search for books
10. Item Spotlight
11. Order History & Profile
12. Sellers Screen: Wallet & Profile
Time Frame:
Thur - Fri
• Clickable prototype flows on Figmaa
31th Jan
• Changed all dollars to naira and did general adjustments on Week 3 submitted hifi wireframes (overnight)
• Continued work on week 4 deliverables
Team continued work on week 4 deliverables
Day 3: 1st Feb
• In touch with front end team with the progress on implementing the product design wireframes
30 art boards provided by the product designers for the front end developers to implement
2nd Feb
• Started work on prototypes
• 4pm google meet call to discuss prototypes
Prototype Assignments
General Flow
Buyers Flow
Sellers Flow
8pm call: Product Design + Front end team requested for a launch plan on product design
LAUNCH PLAN
Pre-launch Plan: use the completed UI screens to create prototypes on Figma. Have a few users interact with the design and then we iterate from there
Launch Plan: Work with the front end developers to ensure compliance with the product design submissions.
Post-launch Plan: Translate the desktop screens (1440 x 1024) to tablet and mobile browser screen sizes.
3rd Feb
- Prototypes worked on and completed
- 8pm product design daily standup
Digital Marketing and Content Creation
1). Continue uploading content according to the content calendar and the social media strategy.
Complete and launch end-to-end marketing plan for your startup. :
Marketing Goal
The goal is to build a community for basically authors and readers. The end goal and the main goal is to make sales of e-books.
Target market
Our target market is the university environment, targeting students and probably lecturers too. Secondary schools and book reading or writing communities like book clubs are also major target markets for our products.
Buyer cycle
Awareness- this will be majorly done through our social media handles. Create contents to show our target audience we have come with solution for problems such as creating a platform for young authors to put out their works to a receiving audience, or for readers to get access to works by both young and growing authors and veterans for an affordable fee.
Consideration - why should our prospects consider us?
we offer books at lower and affordable prices
We offer young and unknown authors a platform to put out their works
Readers get to be the first audience of a yet to be famous author.
The idea basically is to sell ourselves probably on the landing page or via our social handles.
Intent - how do we gain the trust of prospects? We provide reviews of those that have benefited from our products and services.
we could also highlight the benefits of our products through our social media campaigns
Purchase - we would ensure that our prices are reasonable and the buying process is simple
Repurchase- we would establish a good rapport with the customers via emails which we received at our first contact and added to our email list.
Unique selling point
Our platform is not just for famous authors, we give a very accessible platform to emerging and young authors to put out their works to their readers and audience
We give value at an affordable price.
Marketing Plan
The Elite shelf end to end marketing plan will be divided into two catergories, namely the Acquisition stage and the Activation stage.
The acquisition stage deals with how we will handle our awareness for the company and acquire new prospects and customers for the company.
We would create awareness using contents from our content calendar distributed across all social media platforms. We would focus on the environment our target audience would be which are schools( secondary school and universities), book lovers communities ( writers and readers) etc. We would reach out to influencers in that area, influencers from that school or community to help push our publicity.
We will create a lead magnet linked with our landing page. A lead magnet is an incentive to our prospects in exchange for their email address, to build our email list. This incentive could be in a downloadable pdf or a video. The incentive could be a quiz which will be taken by these prospects and before they are shown their result they have to give us their mail. It could also be a discounted offer, or could be a free pdf download for writers( how to better your writing skills) and for readers (things to look out for as a book lover). The incentive has to be valuable to our prospects.
After securing our prospect mail, we will move to the second phase which is the activation category.
In between these categories, we will monitor how our customers progress through our site. We will note the activity of every customer and categorize them according to how close they were to the final stage of conversion; purchasing our books. The cold customers will be separated from the buyers and a different type of email will be sent to the cold customers who are yet to purchase our product to convince them. The active customers are the ones the next category will be focused on.
In the activation category, we will offer value at a low price that we can afford/ stomach, a price that would seem to too good to be true and still make our profit. We could come up with concepts like flash sales (making our customers believe there’s a limited quantity), that the price of the product/book/subscription is increasing soon, give a deep discount with limited time frame etc. All this is just to create an idea that we are offering an unbelievable amount of value for a token. We would pass this information via our email, targeting our active customers. We might also make it public on our social media platforms.
In conclusion, a general email will continually be sent to all of our customers, cold or active, to keep them close and engaged in our business.
Concluded with the proposals for investors.
RESEARCH Sub team
DATA ANALYTICS
Task:
Marketing Campaign Performance Analysis of Competitive Ebook Platforms and any other analysis.
30th - 31th, January 2023
Conducting research to enable us to deduce wish platforms to carry analysis on.
1st, February 2023.
The following Ebook platforms were selected for analysis based on their close competitive ranking: Kobo.com, Feedbooks.com , Gutenberg.org , Manybooks.net, Free-Ebooks.net
Summary and findings from the campaign Analysis Performance of the listed Ebooks platforms above.
● The most commonly used marketing channels for Ebook platforms are Search, Direct, Referrals, Social, and Mail.Search is the top performer with a significant amount of traffic, followed by Direct. This can be attributed to the effective SEO efforts and use of Google ads by the marketing team. Implementing this strategy will be highly beneficial for our platform's marketing department.
● The most frequently utilized social media platforms, including Pinterest, Facebook, Twitter, YouTube, Reddit and YouTube, Reddit, and YouTube are the top drivers of traffic to many Ebook platforms. Additionally, they also generate a substantial amount of traffic to other platforms. This indicates that the Marketing department should consider running ads on Reddit, as it has been shown to effectively drive users to Ebook platforms.
● The target audience for the Marketing campaign was the 25-34 year old age group, due to the high number of site visits from this demographic. This information could aid our Marketing department in focusing their advertising efforts on channels such as Google Ads towards this age range.
● Finally, the Ebook platform primarily targeted English-speaking countries in their campaigns as they receive a significant amount of traffic from these regions compared to other countries.
ENGINEERING Sub Team
Reviewed last week's engineering team tasks to ascertain our progress level.
Held walkthrough meeting to ensure we all understood our task for the new week
We held Regular team stand-ups and check-in calls.
We joined in on daily stand ups with design team to ensure synergy between Design and Engineering teams
Prioritize and worked on key screen from Design team
We completed work on all needed APIs